Managers are encouraged to develop a deep relationship of cooperation with NGOs, as they carry out their CSR strategy, and they have benefited from the leadership to date has focused on the dyadic relationship between a company and a non-governmental organization. However, corporate relations in the field of CSR can include a wide cooperation as with other firms and some NGOs. This article provides a framework for examining a number of opportunities for cooperation and provides managers with guidance to match the CSR strategy with the objectives of the firm. Framework focuses on specific strategies that companies can use to help ensure that the return on investment in CSR maximum. "Hide
by John Peloza, Lauren Falkenberg Source: California Management Review 20 pages. Publication Date: 01 May 2009. Prod. #: CMR429-PDF-ENG
Related Case Solutions & Analyses:
Organizational Ambidexterity: IBM and Emerging Business Opportunities
Echoing Green
Risk Management at Wellfleet Bank: All That Glitters Is Not Gold
Tom Baker Cancer Centre
Decision Making at the Top: The All-Star Sports Catalog Division
Fischer Francis Trees & Watts
Charles River Jazz Festival
Tetra Pak Argentina, Spanish Version
Ken Durham and Unilever as a ‘Multi-Local Multinational’, Portuguese Version
Global Seeds to Village Farmers: Hearing the Voices at the BoP
