The CEO of AdMob raising the variety of publishers to reinforce the business's advantage in the mobile advertising business and is deciding between international expansion. AdMob shown advertising on international apparatus, powered 6,000 websites and 1,000 applications, and served over 6 billion advertising impressions a month to 25 million unique visitors.
AdMob's success attracted numerous challengers, including Millennial Media and Quattro Wireless, both of which were expanding quickly and had raised considerable capital. The company now must allocate its limited resources wisely to place it for long term success.
PUBLICATION DATE: July 29, 2010 PRODUCT #: 711406-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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