Ten Thousand Villages (TTV) is a not-for-profit reasonable trade retail company with a shop situated in Cincinnati, Ohio. Throughout the shop's opening and first 2 years of operations (2002-2004), Karen, the chair of the board of directors, and Cheryl, the shop supervisor and a battle to establish a customer-focused strategy to make sure sales boosts for their special operation.
Marketing concerns varying from shop area choice to stock option and promo exist. In addition to covering an option technique of working - not-for-profit business - the case offers a platform for consumer relationship management (CRM) application in a little and not-for-profit environment.
Ten Thousand Villages of Cincinnati The First Year and Beyond case study solution
PUBLICATION DATE: May 31, 2010 PRODUCT #: 910A08-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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