This short article analyzes the idea of ambient communication, its development, standard classifications, and experiential marketing concepts. It checks out the range of heterogeneous out-of-home communication tools, whose variety and innovativeness have up until now led to an absence of clear understanding and a failure to exploit their complete marketing capacity.
By intriguing the urban scenery as the core function of all non-traditional and traditional outside communication tools, online marketers can establish an extensive method to enhancing ambient communication's efficiency by concentrating on its influence on customer brand name engagement.
PUBLICATION DATE: May 01, 2010 PRODUCT #: CMR457-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
