The case follows Mel Young, creator and president of Homeless World Cup, a not-for-profit company whose objective is to get rid of homelessness all over the world. Homeless World Cup arranges yearly football (i.e., soccer) competitions in host cities and through its grassroots partner companies employees and trains homeless individuals to play in cases.
The case highlights the early days of starting and constructing the company, consisting of Young's motivation for the concept, as well as covers the value of branding and marketing and the company's relationship with Nike.
PUBLICATION DATE: June 04, 2010 PRODUCT #: E376-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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