The case examines the successful economic initiatives (Red Shield), whose profits help support the legendary religious organizations (Salvation Army) during the creation of social value of the low-income sector through the sale of used goods. The main direction of the case on its growth strategy, as the red shield should increase its financial support for the Salvation Army. In late 2007, the protagonist of the event was appointed director of the Red Shield and was expected to offer alternative solutions to increase revenues in order to ensure sustainability of the organization in Argentina. The new director is faced with the dilemma of what to do, and he is considering various options for growth with the opportunities provided by the context. The final decision is still open and the students are asked to evaluate various strategic alternatives, proposed by the Director General of the Red Shield. This case may be sufficient for students, graduates and MBA strategy and marketing courses. "Hide
by Gabriel Berger, Carolina Gowland Source: Social Enterprise Knowledge Network 20 pages. Publication Date: May 15, 2009. Prod. #: SKE123-PDF-ENG
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