Delta Electronics, the world's biggest producer of changing power items, wanted to go into the marketplace for gasoline-electric hybrid power trains for vehicles by being a significant part and subsystem provider. While many public awareness of hybrid cars was up to the tier one incorporated car producers, Delta felt it had a chance to go into the marketplace by means of brand-new automobile market entrants in China who had relatively less abilities and wanted to buy significant subsystems.
The business dealt with a problem - a significant client desired Delta to move ownership of crucial intellectual home as a condition of doing company. The case pays for students a chance to think about whether a technological shift will allow exactly what appears generally to be an extremely incorporated item designs to move to a modular architecture, and think about the ramifications for appropriability of returns.
PUBLICATION DATE: May 12, 2010 PRODUCT #: 610098-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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