In most western societies, the notion of option - and the skill to work it out - is seen as fundamental to people's sense of independence and well being. As an outcome of this 'choice is not bad' thinking, the number of offerings in a broad assortment of merchandise and service categories has increased substantially over time.
Option Overload How to Deal with Choice Complexity Case Study Solution
For example, compared to only ten years ago, the variety of products accessible a typical North American supermarket has grown by 55 per cent. The author describes five strategies for dealing with 'pick', including' eliminating and organizing choices' and 'supporting attribute-based decision making'.
PUBLICATION DATE: September 01, 2010 PRODUCT #: ROT121-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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