Geographical Indications: I Say Kalamata the EU says Black Olive (A) Harvard Case Solution & Analysis

In April 2005, Alexander was the owner of Australian farms, produce olives Kalamata, including tables. Alexander has invested in the expansion of the farm in anticipation of the evolution of its market from domestic trade in Australia in international export. There was, however, destructive court WTO dispute between Australia and the European Union on the protection of geographical indications which identify the origin of the goods and are regarded as trade marks in certain aspects of the rules of international trade. Although Alexander has prepared her Kalamata olives in the traditional technique of Kalamata, its use at the regional specific name threatened to intellectual property rights provided by the MG. The case focuses on what should be the legal result of a dispute in the WTO, as well as possible business strategies of Alexander in the event of adverse outcomes in Australia. "Hide
by Robert C. Pozen, Ani Satchcroft Source: Harvard Business School 24 pages. Publication Date: May 18, 2009. Prod. #: 309114-PDF-ENG

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