Luxottica, established in Milan, Italy, was the biggest eyeglasses business worldwide with sales going beyond EUR5 billion in 2008. In June 2009, the CEO of Luxottica, consulted with his management group to examine the business's growth technique for the next 5 years. The goal was to take Luxottica to the next growth level.
LUXOTTICA SUSTAINING GROWTH IN CHALLENGING TIMES Case Study Solution 1
Where should the geographical spotlight of the business be? Knowing goals: Global technique, marketing and supply chain management.
PUBLICATION DATE: June 30, 2010 PRODUCT #: IMD515-HCB-ENG
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