This case deals with supplier issues faced by WildChina - a travel service provider in China. WildChina is a classic instance of an organization that is trying to bring a local, within-nation product to a market outside the state (in this case, travelers to China from around the world). In doing so, startups have to assemble competences to cope with local suppliers and customers that are global.
The case describe the operations of WildChina, providing in-depth advice on how they evaluated providers to ascertain their appropriateness, given WildChina's customers. The decision in the case revolves around what the founder should do when faced with a supplier who is trying to bypass WildChina to reach customers - a common issue faced by intermediaries.
PUBLICATION DATE: September 10, 2010 PRODUCT #: 811019-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
WildChina Taking the Road Less Traveled Case Solution
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