Co-founder and chief investment officer (CIO) of the Red River Asset Management is trying to improve the way it communicates key benefits for clients of the firm. The main objective of CIO is that his company's investment philosophy is focused on quantitative analysis while most customers only know - and trust - qualitative analysis. In addition, his presentation skills are not as polished as I would like. This case allows the instructor to discuss the importance of developing and delivering messages in a financial context. Additive (B) case, the product # 909C14, emphasizes solutions, CIOs and result. "Hide
by Denis Shackel, Ken Mark Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: June 8, 2009. Prod. #: 909C13-PDF-ENG
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