Supplement case for UV6293. In this, the second of a two-instance decision analysis chain, an entrepreneur must decide whether there are added benefits from managing in more than one U.S. city. He investigates the business model of operating local production facilities in major cities, metro areas with a population of over one million.
The entrepreneur must pick between a top and marked down strategy. He must also consider how the U.S. national florists might respond to whatever strategy he chooses. Pupil spreadsheets are available for both the A and the B case scenarios.
PUBLICATION DATE: October 04, 2010 PRODUCT #: UV6296-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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