Toyota Recalls (C): Bumpy Road Ahead, Spanish Version Harvard Case Solution & Analysis

Thanks to the use of extensive PR and sales incentives, Toyota sales recover between February and July 2010. Yet recalls continue.

Can Toyota correct its organizational flaws to address the underlying problems and stem the tide?

PUBLICATION DATE: October 19, 2010 PRODUCT #: 513S08-PDF-SPA

Toyota Recalls (C) Bumpy Road Ahead, Spanish Version Case Study Solution

This is just an excerpt. This case is about SALES & MARKETING

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