Driving Innovation (A): The Birth Of Carmax Harvard Case Solution & Analysis

IMD-3-1867 © 2007
Robertson, David; Mercer, Glenn

They saw that this would not last permanently; and began browsing for brand-new opportunities for development. They thought they were excellent at offering huge ticket products; funding those deals; and running a "huge box" selling company.

CarMax dealt with early obstacles-- how huge should the shops be? Knowing goals: This case can be utilized as an example of company design innovation; as an example of a business leveraging its distinct abilities in brand-new markets; and as an example of tactical usage of IT.

Subjects: Innovation; IT; Strategy; Auto; Retailing; Service; Core Capabilities
Settings: USA; Automotive; US$6 Billion; 1990-1999

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