Coronilla (B): The Quadruple Bottom Line Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

IMD-3-1998 © 2009
Leleux, Benoit F.; Schwass, Joachim; Lavoie Orlick, Anouk; Diversé, Albert André

In that duration, the household pasta company, based in the fertile plains of Cochabamba, Bolivia, had actually changed itself from a conventional wheat pasta manufacturer to an exporter of specialized gluten-free pastas and treats made from Andean grains. Throughout the worst of the crisis, handling director Marta Wille had an unexpected discovery: Devoting your life to a business, particularly throughout unstable times, can just be warranted if the business has a social function.

Bolivia's persistent political and monetary instability wreaked havoc on the operations of business. When she accepted the management of the business, taking over from her bro and her dad, Marta set a non-negotiable condition to the investors: They would let her run the company as she felt finest. Knowing goals: Turnaround management; Family company management; Stakeholder management; Managing in a quickly altering environment; Succession preparation; Strategic rearranging; Emerging market concerns; Political instability; Managing product companies.

When she accepted the management of the business, taking over from her sibling and her daddy, Marta set a non-negotiable condition to the investors: They would let her run the company as she felt finest.

Subjects: Family business; Succession; Crisis management; Turnaround; Workout; Strategic repositioning; Emerging markets; Growth management; Career planning; Bolivia; Latin America; Celiac disease; Gluten intolerance; Pasta
Settings: Bolivia; Worldwide; Food production; Food distribution; Pasta and snacks production; 68 employees; 2000-2009