IMD-3-2177 © 2010
Gilbert, Xavier
What you should have the capacity to talk about intelligently if you mention that you just have a strategy: 1) your general strategic direction; 2) your strategic objectives; 3) your competitive formula; 4) your current competitive challenges; 5) the resources and capacities you need; 6) your competitive advantages; 7) your strategic priorities and 8) how you communicate your strategy in a simple, convincing manner in kind of a “plan elevator statement”. Learning objectives: What the solution building blocks of a tactic are.
Subjects: Strategy; Business model; Business system; Competition analysis
Settings: Global
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