IMD-5-0668 © 2008
Turpin, Dominique
This case provide an update on the turnaround of Ducati by Federico Minoli. It's to be used in conjunction with the IMD Rebuilding A Passion Brand: The Reversion of Ducati (A) & (B). Learning objectives: Rebuilding a passion brand; externally and internally.
Rebuilding A Passion Brand The Turnaround Of Ducati (C) Case Study Solution
Subjects: Marketing; Brand management; Italy; Motorcycle industry
Settings: Italy; Global; Motorcycle; Medium sized; 2007
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