This module note deals with the management and marketing talents in the creative industries. It describes the characteristics of the market for creative talent, are treated as individual talents creates and captures value, and examines how the professional firm is best to attract, develop, manage and sell creative talent. "Hide
by Anita Elberse Source: Harvard Business School 13 pages. Publication Date: June 29, 2009. Prod. #: 509078-PDF-ENG
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