IMD-4-0276 © 2004
Denison, Daniel; Henderson; James
This case tracks the revitalization of the Ferrari Formula 1 team from 1992 through 2002; concentrating on the changes in teamwork; direction; organization; and culture.
It provides a superb example of a team of ex-patriots leading them to a dominant position in an extremely competitive international sport; and transforming an Italian company.
Subjects: Transformation; Motor sport; F1; Formula 1; Ferrari; Teamwork; Leadership
Settings: Italy; Global; F1 racing; Formula 1 racing; Approx. US$1 billion; 1992-2002
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