IMD-3-1777 © 2007
Malnight, Thomas; Keys, Tracey
This case sequence tracks the journey of Unilever Foodsolutions along with its President Diego Bevilacqua over a 4 year voyage to develop a "powerful force in foodservice." The B case; embeded in September 2001; is a records of among the video sectors; highlighting the difficulties in engaging the company in the brand-new technique and company design. Resistance is coming from Diego and he is strongly asking his manager to send out a letter to all the senior executives to remind them of the choices that had actually been corresponded.
Knowing goals: The case series is created to present the ideas of method as a journey; and the have to engage a team/organization mentally along with intellectually in order to construct dedication to a shared technique. This underpins the must-win fight technique. If the intricacies in the journey to changing a company are to be gotten rid of, it likewise highlights the requirement for management.
Unilever Foodsolutions Journey (B)Reality Sets In Case Study Solution
Subjects: Strategy; Top team-building; Leadership; Must-win battles; Merger; acquisition; Change
Settings: Global; Europe; Food service; Business unit size Euro 3 billion; 2001-2005
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