Vineland Research and Innovation Centre, a not-for-profit organizations want to work with the local Ontario food industry, has asked two researchers to the analysis of the landscape in the area of food and offer technology-driven solution that connects farmers in the Niagara region with buyers in Toronto. The case illustrates the challenges faced by each of the stakeholders in the local food supply chain, and allows students to analyze agricultural and restaurant business, to assess the current Canadian market, and the investigation of technological advances that could allow the improvement of current local procurement supply chain and distribution model. This event allows students to determine the competence and gaps in the current environment facing agriculture and the restaurant community, and opportunities for growth in a new market. "Hide
by Nicole RD Haggerty, Andrea Jung, Rebecca Liu Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: July 3, 2009. Prod. #: 909E06-PDF-ENG
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