CEMEX is a Mexican company that has become a major international competitor in cement, while maintaining a high level of profitability than the other, more established disciplines. Superior profitability by CEMEX provides the basis for discussion of sources superb performance in the global context. In addition, a wide range of benefits that CEMEX is derived from its operations in various countries expanding conventional notions about why firms globalization. "Hide
by Pankaj Ghemawat, Jamie L. Matthews Source: HBS Premier Case Collection 22 pages. Publication Date: September 8, 2000. Prod. #: 701017-PDF-ENG
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