IMD-3-2130 © 2009
Bouquet, Cyril Lief, Colleen
The D case exposes that Lingo Media's board of directors concurred to redeem Speak2Me from Kraft's financiers group. A brand-new company design is put it position to teach spoken English through the Internet. The design provides amazing development potential customers, bring in the interest of telecom huge Orascom.
Knowing goals: To discover about the vital motorists of worldwide growth. To talk about the relative value of tactical intent, core abilities, and capability to provide.
Michael Kraft (D) Orascom Telecom Case Study Solution
Subjects: International expansion; Entry market strategy; Strategy; Leadership
Settings: Canada; China; Educational publishing; Small; 1998-2009