IMD-3-2128 © 2009
Bouquet, Cyril; Lief, Colleen
The B case is located more than 7 years subsequent to Lingo Media's choice to get in the complex Chinese market. The business has actually build an excellent market share, however profits are net and dull losses remain to install.
Is it time to lastly toss in the towel and refocus the business's efforts on more triumphant endeavors in other places? To talk about the relative value of tactical intent, core abilities, and capability to provide.
Michael Kraft (B) Lingo Media Comes Alive Case Study Solution
Subjects: International expansion; Entry market strategy; Strategy; Leadership
Settings: Canada; China; Educational publishing; Small; 1998-2009
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