IMD-3-2142 © 2009
Fischer, William A.
If the market is music, the response is 4! In simply an extremely quick duration of time, the now almost common iPod has actually rendered audio CDs essentially outdated, put "record shops" out of company, reconceived the idea of exactly what "taped" music is, made the term "disc" jockey worthless, and basically blown-up the whole value-chain that brought music to the masses.
Not bad for 4 (or 5) men and a couple of months of effort! Exactly what the iPod likewise represents is the power of terrific groups to produce huge modification.
The Making Of The iPod case study solution
Subjects: Innovation; Innovative culture; Teamwork; Collaboration; A teams; Innovation leadership
Settings: USA ; Mobile telecommunications ; 2008 Revenues USD 32,479 million; 32,000 employees ; 1985-2009
