IMD-3-1992 © 2008
Nie, Winter; Lu, Abraham
TCL ended up being a bulk stakeholder in a joint endeavor with the French business, Thomson. The recently developed business experienced substantial losses in both North America and Europe that threatened its survival.
The focus is on the information of the joint effort, turn-around efforts and the hard choices Dongsheng needed to make regarding the future of the brand-new entity. Individuals are confronted to propose and examine different options, offered the context of the case. Knowing goals: To assess the business included, the intentions behind acquisitions, the obstacles dealing with tv makers, the effect of innovation advancements, the knowledge of following commercial patterns, post-acquisition combination strategies, the effect of legislation and worldwide competitive techniques.
TCL-Thomson Electronics (A) Li Dongsheng’s Normandy case study solution
Subjects: Globalization; Television Market; Chinese Companies; Mergers & Acquisitions; Restructure; Business Model; Chinese Firms going Global
Settings: China; Europe; North America ; Television; Multimedia; Electronics ; 2007 sales US$5.6 Billion ; July 2006-2008
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