IMD-3-1946 © 2008
Chakravarthy, Bala; Moncef, Anna; Coughlan, Sophie
Tata Motors is one of the crown gems of the Tata Group, India's premier commercial home. Tata Motors had enthusiastic strategies to double the number of cars that it offered in a simple 5 years by keeping its lead in the flourishing Indian market and by developing a higher global existence.
In January 2008, Tata Motors revealed the Tata Nano, priced at INR 100,000 or one lakh ($2,500), the most inexpensive vehicle in the world. Knowing goals: The case has the following goals: 1) Introduce students to Tata Motors - an emerging global gamer in the automobile market from India; 2) Understand and review the business's domestic method to date (consisting of the launch of the Nano); 3) Review its worldwide technique to date (including its acquisition of Jaguar and LandRover; 4) Discuss how the business's Managing Director ought to attend to the difficulties dealing with the business.
Tata Motors Becoming A Global Contender case solution
Subjects: Tata Group; Tata Motors; Strategy; Globalization; India; Automobile industry; Commercial vehicle manufacturer; Passenger car manufacturer; Bus manufacturer
Settings: India; Automobile industry; Revenues: US$8.4 billion (2008); Employees: 22,349; 2000-2008
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