IMD-3-1995 © 2008
Strebel, Paul; Sequeira, Stephanie
This case succession traces Ryanair's account from its modest start in 1985 as much as its leading market position in 2007. When Michael O'Leary ended up being CEO in 1991 and went to America to study the effective Southwest Airlines design of low fares, the business's turning point came.
Upon his return; he reorganized Ryanair; developing Europe's very first low-priced provider; and effectively took on the subsidized nationwide providers controling the marketplace. The case compares his technique to that of Herb Kelleher of Southwest Airlines. Knowing goals: The case causes a conversation of 2 contrasting designs of handling stakeholders.
Ryanair A Comparison With Southwest Airlines case study solution
Subjects: Business model; Stakeholders
Settings: Europe; USA; Airline; 2006 revenue € 2.24 million; 3;991 employees; 2001-2006
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