IMD-3-1979 © 2008
Robertson, David; Crawford, Robert J.
3) A brand-new stage-gate procedure was executed. 4) A brand-new method of working with external developers and complementary item manufacturers was incorporated into the structure and procedure. 5) Users were included in the advancement of brand-new toys; in specific the brand-new generation of LEGO Mindstorms.
2) How to motivate all types of innovation (innovation in rates; company design; channel to market; branding; consumer experience; and so on) and collaborate these developments throughout the business. 3) How to include external celebrations such as clients; complementary item manufacturers; and external creators in your innovation system.
Subjects: Innovation; Product Development; Open; Turnaround; Customer-driven; Renovation
Settings: Denmark; Toys; 2003 Revenue DKK 9.5 Billion (€1.2B); 2003-2007
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