IMD-3-2014 © 2008
Henderson, James; Pahwa, Atul
The new alternative energy market was driven basically by vision and aspiration. Both the business owner (CleanCities) and the heavyweight (Reliance Industries) had actually tossed their hats in the ring and only time would inform which method would play out in the long run. The business owner had to establish a method to win in this David vs. Goliath setting and the case talks about aspects of the business owner's method that concentrate on developing both a social and disruptive change with biofuels.
Knowing goals: Discuss unsettling change, social change, how business need to harness different aspects of the value chain to effectively counter challenges in a fledging and undefined landscape/industry.
Subjects: Disruptive change; Alternative energy; Renewable energy; Biofuels; Entrepreneurship; Social change
Settings: India; Energy; Start-up; 2007-2008
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