IMD-3-2102 © 2011
Henderson, James; Pahwa, Atul
In 2008, Syngenta started establishing a strategy for the emerging unsure biofuels market. The business dealt with a variety of unpredictabilities consisting of governing requireds, feedstocks, processing innovations, distribution, customer approval among others. The business's obstacle was to whether to dedicate to this brand-new company chance, just how much to dedicate to it, and with exactly what efforts.
Knowing goals: This study can be utilized in MBA or executive audiences to show 1) ways to make tactical choices in emerging markets; 2) using situation preparation; 3) the application of rival function play along the biofuels value chain. The study can be utilized alone to present circumstance preparation or with caselettes composed on other business active in the market to see how the scenarios develop with time. Groups can play the function of a rival or other member of the market value chain dynamically showing through their revealed efforts the most likely end states for the market.
Subjects: Scenario planning; Biofuels; Strategy development
Settings: Global ; Biofuels ; $11.6 billion (2008) ; 2008
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