The case exemplifies the guessing decisions, procedures and results of two recent MBAs who design and launch a clean technology (cleantech) start up enterprise. The case asks students to compare and contrast the clean technologies available, discuss their pros and cons, and say a compelling business proposition.
The case exemplifies the tensions, trade-offs and adaptation challenges entailed in designing a clean technology enterprise in a changing regulatory, financing and competitive context (Ontario, Canada, 2006-present). The multiple decision points in the case have the pupils critically and iteratively assess the prospects of clean technology ventures and the evolving interface between technology and strategy in Canada's emerging clean energy sector.
The case discussion also opens up a broader program for exploring the function of incumbents and tumultuous business models in informing provincial and national responses to climate change, and, more generally, the function of cleantech venturing and venture capital in nurturing climate change preparedness and greener energy alternatives.
Renewable Energy Co. case study solution
PUBLICATION DATE: November 26, 2010 PRODUCT 2010 PRODUCT #: 909M43-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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