This case emphasizes the puzzlingly high speed of diarrhea-related child mortality in developing countries regardless of the existence of a simple, successful treatment: oral rehydration therapy (ORT). ORT treated extreme dehydration caused by diarrhea, which was a top cause of death in Africa and Asia, especially among young children in developing countries.
Oral Rehydration Therapy Case Study Solution
Heralded in the 1970s as one of the most crucial medical advancements of the 20th century, ORT contributed to a reduction in diarrhea-associated child deaths from around 4.5 million in 1980 to 1.5 million in 2000. Yet for reasons unclear to the global public health community, the mortality rate procrastinated at around 1.5 million, where it continued in 2010. In presenting the problem of diarrhea-associated death, the option represented by ORT, along with the various factors possibly influencing ORT utilization, the case allows students to examine the possible causes of low ORT use and potential measures to address them.
PUBLICATION DATE: December 02, 2010 PRODUCT #: 911035-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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