JetBlue Airways shows how an entrepreneurial venture can use human resource management, in particular, value-oriented approach to managing people, as a source of competitive advantage. The main challenge for Ann Rhoades this nation will rise in the center of the organization quickly, while maintaining high standards for employee selection and maintenance of a small company culture. "Hide
by Jody Hoffer Gittell, Charles A. O'Reilly Source: HBS Premier Case Collection 20 pages. Publication Date: February 10, 2001. Prod. # 801 354-PDF-ENG
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