Cake Financial had failed to reach critical mass, after investing $9 million of venture capital. In early 2010 Cake's assets were sold along with the company was broken up. Founded in 2006, the San Francisco-based Internet company let users to track their investments and communicate with each other about their portfolio strategies. The case recounts crucial decisions made by creator and CEO Steve Carpenter, including several "pivots" -- shifts in business model, position, and strategy -- made by Cake's team in response to market feedback.
Steven Carpenter at Cake Financial case study solution
PUBLICATION DATE: December 13, 2010 PRODUCT #: 811041-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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