The cases focus on Zhang Ruimin, CEO of the Qingdao fridge factory, managed to turn a nearly broke factory which created bad quality refrigerators into one of the world's biggest white goods companies around. With a run of rigorous steps, Ruimin succeeded in enhancing the quality of the fridges by putting the right incentives and procedures into place. Additionally, he enlarged the product range into other areas of the white goods sector, and last but not the very least, moved aggressively into the greatest and most competitive marketplaces of Europe and America with inroads into foreign markets.
Options for growth The case of Haier (A) Case Study Solution
PUBLICATION DATE: December 20, 2010 PRODUCT #: ES1151-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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