Discussion about the company's entire strategy, post Gulf Oil spill, moving. The case describes how as among the largest energy businesses in the world, BP had emerged within a single decade. Within that range, BP had acquired a reputation as being an oil company with a consideration for the surroundings and had an unusual accomplishment: it'd been building an alternative energy business. Then a run of preventable injuries, in America in particular, started to chip away at the status of the firm. In an issue of five years, BP went from celebrating its most profitable interval to finding assets being sold by itself while industry watchers wondered whether the business would live after being responsible for the biggest oil spill in the United States.
PUBLICATION DATE: January 12, 2011 PRODUCT #: UV6367-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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