This case B can't be taught as a stand-alone case, but is a direct continuance of the FocusCase "Argo Interactive (A): Surviving in the Roller-Coasting Mobile Business" [EFC-1-E]. This subsequent part demonstrate the conclusion the firm took throughout and following their near-death disaster with respect to funding, market focus, product (re-)development, HR issues, placement and the overall survival strategy of the company, and the consequences this had. Developments are described over many years, up until an exit was attained by the company through a commerce-sale to a sizable corporation. The video (EV-5) supplies complimentary material.
PUBLICATION DATE: January 12, 2011 PRODUCT #: IES488-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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