Tommy Li was a brand and designer advisor famous for visual impact that is daring and his black humour. With business crossing Hong Kong, China, Macau, Japan and Italy, he was clearly one of the few Hong Kong designers to have entered the international market. Consequently, he became a famed Hong Kong designer and brand consultant with reputable local and foreign clients. With China being entered by international firms many times bigger than the business of Li, Li saw mounting competitive pressure.
Was Li's stardom an adequate defence against companies composed of multidisciplinary teams equipped with innovation-driven layout thinking and procedures? Was scale a crucial issue in remaining competitive? Was closeness to the market an important edge? The brand consulting sector also faced intense competition from international business consultancies, marketing and public relations agencies. Each camp used a different method of target the same group of brand-aware customers. Could Li cope with these challenges? The case was designed to teach designers and design entrepreneurs. Additionally it is suited to MBA and other executive classes on creative company and entrepreneurship.
Right Clients, Right Way Successes and Challenges of Brand Consultant Tommy Li case study solution
PUBLICATION DATE: January 31, 2011 PRODUCT #: W10006-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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