Adjudged finest case in the ISB Case Contest 2010 held in partnership with the Association of Indian Management Schools and also the Richard Ivey School of Business and sponsored by the Chartered Institute of Management Accountants. BASIX was a microfinance company with livelihood promotion as its program that is essential. It had a powerful presence in the poverty-ridden state of Jharkhand, India, where marginal farmers were fighting to make ends meet. Ltd (Pepsi) entered an arrangement with BASIX for promoting contract farming of potatoes in Jharkhand.
As per the understanding, Pepsi was to supply seeds and get an assured supply of chip-grade quality potatoes. BASIX was to supply micro-financing to the farmers and leave training and consultancy for package of practices (SODA). A chance to learn modern farming practices and also farmers were to get guaranteed buyback of the produce. The cooperation was successful in the project witnessed a rather high growth in the 2nd year and the very first year. The second year results, however, were not as encouraging as the first year. The case is poised at this juncture, where the project manager has to present his perspective on how to move ahead with the arrangement.
Pepsi-BASIX Partnership case study solution
PUBLICATION DATE: January 27, 2011 PRODUCT #: W11006-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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