It's 2009 and Paul Williamson, the head of of tickets, must complete ticket prices for London in 2012 Olympic of games. The fact not less than, there are many of criteria, to consider. Firstly, given the importance of tickets to the Games "The essence of in the fact that he has a a strong incentive for maximization of incomes. Secondly, because that the whole world will be watching, he wants to maximally Attendance - not only at the opening ceremony and the finale basin that are easily sold, but and to events such as handball, table tennis, which are those are not. Third, he wants them to fill the seats with the necessary people - knowledgeable of fans, which add in energy and atmosphere of event. Finally, tickets must be are available not only for the elite of the world, but and for average of Londoners, many of which lived in two steps away from the Olympic of the park. «Hide
on John T. Gourville, Marco Bertini Source: Harvard Business School 18 pages. Upload date: 02 September 2009. Prod. #: 510 039-PDF-ENG
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