Wilford Brimley and Direct Response Advertising at PolyMedica Corporation Harvard Case Solution & Analysis

A financial analyst at Xenon Capital LLC, James Amphlett, was asked to evaluate PolyMedica Corporation, whose shares Xenon was considering adding to its Increase Service portfolio. PolyMedica was a fast growing provider of diabetes testing gear to senior citizens who were covered by Medicare. PolyMedica promoted its products through direct response advertising in late night television advertisements, frequently featuring Wilford Brimley, veteran character actor. Financial analysts were critical of the business's accounting policy of capitalizing and amortizing direct response marketing expenditures to get new customers

PUBLICATION DATE: March 01, 2011 PRODUCT #: TB0255-HCB-ENG

This is just an excerpt. This case is about FINANCE & ACCOUNTING

Wilford Brimley and Direct Response Advertising at PolyMedica Corporation Case Solution

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