Eleganzia Group direction confronts tough choices heading into the summertime of 2010. With tourism on the decline because of the global economic downturn, General Manager Giannuzzi must decide how to establish costs at the Forte Village Resort, the Group's most well-known property. His management team is further split on whether the pricing model at the resort should transform to being all inclusive (as opposed to one where guests are charged for each additional task or dining option on a pay-as-you-go basis),) and whether to convert a lot of the 4-star rooms into 5 star suites.
Can all the properties, including the Forte Village, be successfully brought under one umbrella brand, specifically, Eleganzia? Also, what should the nature of each these new properties be?
The Eleganzia Group case study solution
PUBLICATION DATE: April 18, 2011 PRODUCT #: 511115-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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