Rogers Communications Inc. Harvard Case Solution & Analysis

Rogers Communication's new president and chief executive officer (CEO) contemplated the future growth opportunities of the business that he now controlled. The CEO was taking the reins of Rogers at a high point - it was a force to be reckoned with in every area of the telecommunications sector including internet phone, television, radio receiver and landline phone. Nonetheless, rivalry in the sector was also at an all-time high and innovations were abounding. The CEO understood that in order to successfully develop Rogers' strategic direction for the future, he would have to make numerous tradeoffs that will require the future of the business and also a powerful knowledge of the competitive landscape.

The instance provides the following questions:

1. Can Rogers manage to be a leader in all four product areas: wireless, television, internet and landline phone?
2. Should Rogers keep the industry trend toward offering quadruple plays?
3. Where should it be willing to lead and where should it be willing to lag behind competitors?
4. Should Rogers think about its future as four (or less) distinct businesses or as one business?
5. Should Rogers think about entering markets in which it doesn't presently have a strong existence?
6. How do ancillary companies for example media fit into Rogers' future?
7. How much financial flexibility does Rogers have for enacting any future strategies?

Rogers will have to explore its resource strengths and weaknesses in making these tradeoffs: this will permit it to obtain an indepth comprehension of its own competitive advantage. Comprehending its competitive advantage will help Rogers make determinations concerning future resource investments which will permit it to lead the sector. Regardless of which tradeoffs Rogers considers making, the results must help Rogers continue to outperform its competitors by keeping internet margins in the 20 per cent and greater range.

Rogers Communications Inc. case study solution

PUBLICATION DATE: May 10, 2011 PRODUCT #: W11087-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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