USA TODAY describes the evolution of the Internet, the electronic version of the newspaper, as part of the organizational structure of the newspaper. Describes the tensions and problems that develop and pressure from the Internet division will be highlighted. At the same time, CEO Tom Curley sees a greater strategic need for integration. Raises the question of the degree or type of strategic integration is required, what degree of organizational integration means and how it can be achieved. "Hide
by Michael L. Tushman, Michael J. Roberts, David Kiron Source: Harvard Business School 18 pages. Publication Date: July 11, 2001. Prod. #: 402010-PDF-ENG