This case examines the management of home and host country risk by Beiersdorf during the interwar years. It could be used both in business history classes and more generally to educate political threat control by multinational corporations.
A German private products company, Beiersdorf, expanded globally before 1914, but had its foreign factories and intellectual property expropriated during World War 1. Following the appointment of Adolf Hitler, as German Chancellor in 1933, Beiersdorf and Jacobson personally also came under attack by the anti-Semitic Nazi regime in its home country.
The case could be utilized as a vehicle to understand the rise of both host and home country risk during the interwar years by businesses, and more generally to explore the strategies which businesses can follow to try to handle such risks.
PUBLICATION DATE: April 19, 2011 PRODUCT #: 811060-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Willy Jacobsohn and Beiersdorf Managing Expropriation and AntiSemitism Case Solution
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