The value proposition to the reader is that' the paper is delivered by us reliably and give you the latest national and international news'. Both value propositions are old and neither is doing well, and when they were meant to be what the customers needed-which they are not. The paper's key performance indicators- commercial advertisements are all in rejection despite the fact that is mounting, classified ads and circulation. However, he cannot just transfer his success formula to the Ledger from the Star.
Northlands Ledger (B) Management Style Strategy and Performance Case Study Solution
Case (B) details his efforts and could be exploited as a classic example of good change management and leadership practices. Potter created a clear cut set of objectives, invented a new strategy of receptiveness to readers and advertisers more in line with finding out why the paper was hired by them in the very first place. To implement his new strategy he made major changes in key measurements of implementation, and terminated senior supervisors and others who he did not feel could contribute to the brand new paper: tradition, information structure and decision support systems, incentives and human resources. Throughout he used a combination of both authoritative and participative change management-a combination that may evoke an interesting class discussion.
PUBLICATION DATE: June 01, 2011 PRODUCT #: KEL537-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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