In 1997 Nestle committed to a strategic vision of becoming the top nourishment, health and wellness (NHW) business on earth.
Over the next 13 years, the NHW strategy directed tactical decisions and selections at Nestle including merger and acquisition picks, strategies for enhancing products, and packaging innovations that helped Nestle assembled credibility with the consumer in NHW, increased profit margins, continued strong growth and distinguished the firm.
Nestle SA Nutrition, Health and Wellness Strategy, Portuguese Version Case Study Solution
PUBLICATION DATE: June 08, 2011 PRODUCT #: 314P05-HCB-POR
This is just an excerpt. This case is about STRATEGY & EXECUTION
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