Businesses which have social media on the radar most frequently use formal policies to direct their use in the office. The following informative article is founded on a study of 40 companies from various geographies, sectors and industries, assessing complete policy documents that uses and cover a wide array of the latest social media tools.
They are overwhelmingly focused on mitigating risks that were perceived at the expense of value development. Businesses must take a more mindful approach toward social networking, say the authors. They provide guidance on creating strategic policies that will create value for customers and employees in the long term.
PUBLICATION DATE: June 15, 2011 PRODUCT #: IIR050-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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